A strong content marketing plan has been a major element of my marketing plan for Graph Tech Guitar Labs. My successful integration of HubSpot marketing automation software has delivered a structured customer lifecycle focused lead engine. Using blog posts, landing pages, forms, webinars, calls-to-action, ebooks and whitepapers, I have been able to integrate a structured workflow to each customers adoption of products and programs specifically of interest to the status of their account (B2B).
