Utilizing HubSpot’s marketing automation software, the email marketing campaigns built into the tactical marketing traction plan with Graph Tech have delivered lifecycle tuned measurable results, and a major push for lead generation. Carefully measuring the results of past email blasts, and implementing a landing page incentive-focused strategy, with calls to action linking each click to specific lifecycle movements for each contact… we have been able to carefully direct email blast click throughs down our content marketing funnel and into a state of fruition.
