The B2B VAS Business Strategy 1. differentiates you from your competitors through effective commercial messaging, 2. creates a compelling reason for customers to purchase and ease of doing business with us, and 3. aligns VAS demand generation across the your organization to consistently move customers from unlock through to partnership
Unit Growth
Nurture SOW growth and unit potential of all cluster accounts through a B2B VAS Business Development Model
KPI
# of customers progressing from current segment to target segment using VAS within given time period
(journey to partnership)
