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Account Based Experience (ABX)

The O'Castle GroupAccount Based Experience (ABX)

Recent Insights

  • Fractional CMO working with team
    The Strategic Financial Benefit of Hiring a Fractional CMO

    This insights article delves into the cost-efficiency benefits of hiring a Fractional CMO, providing a deeper understanding of why this model is becoming increasingly popular among startups, small to medium-sized businesses, and even larger organizations looking to maximize their marketing budgets....

    Apr 09, 2024
  • Insight Article: The Crucial Role of Buyer-Centric Planning in Boosting Opportunity Win Rates

    Too often, businesses fall into the trap of assuming they know what their customers want, based on historical data or gut feeling, without delving deeper into the evolving needs and preferences of their target market....

    Feb 15, 2024
  • Exploring Alternatives to Shrinkflation: Navigating Pricing and Value in Consumer Goods

    In recent years, consumers worldwide have witnessed a growing trend among manufacturers and retailers resorting to 'shrinkflation'—a practice where products are subtly reduced in size or quantity while their prices remain the same or even increase. This tactic, often used as a response to rising production costs, seeks to maintain profit margins without the immediate backlash of direct price hikes. However, the growing awareness and dissatisfaction among consumers call for exploring alternatives that can balance cost pressures with maintaining customer trust and value. This article delves into several strategies businesses can adopt instead of shrinkflation....

    Feb 13, 2024

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